Are you an on-again or off-again dieter?

Yo-yo dieting is a pattern.

You lose weight, gain it back. Lose, gain. Lose, gain. Over and over again.

Marketing companies do an awesome job advertising various “magic pills”, detoxes, fad diets to make them look like the answer to quick effortless weight loss. This is why yo-yo dieting is a billion dollar industry! But the truth is dieters are not as successful as non dieters when it comes to sustaining and maintaining ideal weight.

The only time a person EVER “falls off a wagon” is when there’s a wagon to fall off of;  a set of rules, ideals, or beliefs around food that we let determine how we feel about ourselves.

Isabel Foxen Duke

See, the problem with dieting is it’s only a matter of time until you throw in the towel and emotionally eat.

Nobody is meant to live in restrictive eating patterns!

Why Yo-Yo Diets Fail

① Restricting is a Lose-Lose Situation – While the thought process behind cutting back on calories makes sense, this approach is incomplete and detrimental. It will only set you up for yo-yo weight loss and gain for years to come, all while negatively impacting your metabolism.

② Food is Fuel – Our metabolism needs food (REAL food) on a consistent basis in order to continue working at the optimum performance level. Give it the wrong kind of fuel (“diet” foods, processed, refined foods, foods you are sensitive or allergic to, foods loaded in antibiotics and hormones, poor quality supplements, etc.) and it won’t run properly.

③ The All or Nothing Mentality is False – Diets make you feel like it’s your fault if you fail. The Whole 30 is 30 days of perfect Paleo eating. Will you achieve weight loss? Likely so. Will you maintain weight loss? Probably not. And will you feel like it’s your fault? Yes, because it was working when you were eating “perfectly” but YOU couldn’t keep it up. 

The first step to quit dieting is to acknowledge yourself as a chronic dieter and realize you can keep this cycle going the rest of your life or choose a different approach.


This is why I started my business. To learn the practices and mindset to get far away from the drama of diets. In fact, with the training I received, I established a new approach to eating. A method that isn’t about denying oneself – which is how most diets are constructed. 

I’ve created a philosophy that is all about falling in love with food again. Real food. From the earth. The tart taste of a cherry. The succulent bite of a piece of grilled salmon. The salty crunch of roasted almonds. It’s not about quick fixes or trending fads; it’s about adopting a healthy life for life that you absolutely love. It’s about finding a healthy balance. Food is fuel + much more. It’s experience, connection, sensation, culture, love, flavor, community, celebration, pleasure, and so on. There’s a way to balance your eating so you can enjoy your life. 

It’s also about an aligned mindset. What’s missing in many diet plans + weight loss coaching is the mindset component. Why do you think so many people fall into the yo-yo dieting cycle? They focus on changing the food on their plates and routine in the gym, but don’t adjust their mindset to go along with the new habits – meaning results are temporary and reverting back to old habits becomes inevitable. So, in addition to learning what to eat and how to workout, you must rewire your thinking to be in service of creating a lasting change!

This is why my 6 week Jump-Start package is different. It helps you break up with the old diet mentality and finally achieve and sustain the results you desire. Every person deserves to know they do not have to diet again in order to achieve a healthy life and body. There’s a much better way.

Stop yo-yo dieting once and for all!